What We've Done Case Studies


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					case studies: A larger-than-life event for an ADHD product launch Challenge To maximize message reach of top Key Opinion Leaders at product launch. Program Using our satellite broadcast expertise and knowledge of traditional peer-to-peer programs, ProActive launched a one-night live event for a major ADHD brand linking Key Opinion Leaders with pediatricians and primary care physicians nationwide. This was the largest, live, educational event in this category. Results Delivered brand message by top national KOLs for a one-time fee, live from a broadcast studio Viewed by over 1,000 target physicians LIVE in one night Broadcast into over 50 locations nationwide simultaneously Provided assets for creation of enduring materials ProActive capabilities showcased Creative program branding Professional recruitment Meeting management Project management A unique pediatrician resource program Challenge Develop a multi-touch, practice resource program to assist an infant care products company reach its target audience and obtain physician endorsement of its products. Program Using our direct mail and creative expertise, a comprehensive non-personal selling initiative was created, inviting all office-based pediatricians under the age of 65 years to join the Partnership program. The program offered Baby bottle samples Patient education materials Clinical support for the company’s brands Value-added items for use in the pediatrician’s practice Results Pediatricians have embraced Playtex as their #1 recommended brand! (As reported by Wolters Kluwer) Over 10% participation response rate Over 18% re-engagement/reorder rate ProActive capabilities showcased Creative program branding Project management Journal advertisement E-detailing and website development Tele-detailing Direct mail detailing Practice resource kit creation Physician office fulfillment