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trademarked programs:

Seminars In The Mail®

Most physicians, particularly your busy ones, don’t always have the time to attend live events, yet need to stay abreast of the latest disease data and treatment options. Seminars In The Mail provides doctors all of the information presented at a Speaker Program for review at their convenience. A SITM package may include elements such as:

• Electronic presentation
• Printed slide kit for reference
• Clinical support papers
• Response mechanism to provide program feedback

They are developed to:

• Reach and engage target physicians
• Provide the science and clinical findings of your brand
• Deliver information typically provided in a live meeting
  format
• Track program responses
• Measure presentation impact

Details In The Mail®

The growing problem of sales representative access into the doctor’s office prompted the creation of Details In The Mail. It is ProActive’s successful tool in initiating and maintaining effective communications between brands and targets. Details In The Mail is the non-personal sales call providing brand detailing where a live visit is not always possible in this changing sales environment.

ProActive has created and executed over 50 Details In The Mail programs in the past 14 years for both large and small pharmaceutical clients.

They are developed to:

• Reach and detail the hard-to-reach physician
• Provide critical and timely information on your brand
• Deliver the sales representative message in a non-personal format
• Track physician responses
• Measure impact on target audience