|
consumer outreach:
A unique program geared towards driving adult ADHD
patients to their physicians
This Mobile Screening Unit was a grassroots initiative developed and managed by ProActive to increase awareness of ADHD among adults. This was the first program of its kind, launched in 2008.
The mobile screening unit:
- Attended 24 nationwide events, including state fairs and food festivals, spanning 108 days
- Screened adults for common ADHD symptoms
- Provided adults with information about ADHD
- Drove possible ADHD patients to a physician in their area through an on-site physician locator
- Leveraged initiative with local healthcare professionals and ADHD associations
As a result of this initiative:
- Over 91,000 adults self-screened for ADHD
- Over 58,000 opted-in for more information on ADHD
- Over 3,000,000 visual impressions were made for our client
|
|
 |
|
